Culture VI Experience

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Does Yeezus Pleezus? Comparing the new West with the rest (album review).

By the way, I think Kanye’s “no marketing strategy” marketing strategy is brilliant. He has people believing that it’s all about the music and he doesn’t care about sales, all while guaranteeing he’ll sell half a million first week in the process. He performed on SNL and has projected his music on buildings across the world for the past month. Not releasing a single was a calculated part of the plan. He is now the “anti-corporate” artist. His music rages against everything wrong with hip-hop. Brilliant marketing strategy. Continue reading »